6 Best Keyword Research Tools for SEO Ranking – The search engine results page (SERP) helps you track the SEO position of your website for certain keywords. This shows you the changes in keyword position and allows you to compare them to your competitors.
Why Should You Use SERP Keyword Tracking?
SERP keyword tracking tools can help you put your search engine optimization (SEO) strategy on the right track.
You can monitor your keyword rankings for different pages to see what is working in your business. If your keyword rankings go up, and your organic traffic increases, then your SEO is successful.
On the other hand, this SERP tracking tool will immediately notify you when your keyword ranking drops.
This allows you to implement fixes quickly, so you don’t lose sales revenue.
Another benefit of using a ranking tracking tool is that you can keep an eye on your competitors. You can see which search terms are ranking for and discover new keyword opportunities for your website.
Best Keyword Research Tools
Here are the best ranking keyword research tools you can use to grow your business.
SEMrush is the best ranking tracking tool for monitoring keyword rankings. This is a complete SEO toolkit and is preferred by many digital marketing professionals. With the help of SEMRush’s position tracking feature, you can track and monitor your site’s keyword ranking movements. The keyword research tool also shows which search terms are in SERP features such as featured snippets, Google sitelinks, or knowledge panels.
SEMrush gives you an overall picture of your ranking by showing how many search terms are on the top 3, 10, 20, and 100 pages. You can even see the distribution of your rank over time.
Another great feature of SEMrush is that you can track your competitors’ keywords. You can add up to 10 URLs of your competitors and track search engine performance.
In addition, you can use SEMrush to do keyword research, find backlinking opportunities, perform detailed competitor analysis, find paid keywords, track social media performance, and much more.
Ahrefs is an excellent ranking tracking tool. Similar to SEMrush, tools is also a comprehensive SEO and digital marketing platform.
With the help of the Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs. Next, add the keywords you want to track to your Ahrefs dashboard.
Ahrefs shows you an overview of how your website ranks in search engines. You can see the visibility percentage, average position, traffic, SERP features, and position change.
For each keyword, you can see their current position, search volume, the total traffic they received, keyword competition, and whether the keyword is in the SERP feature.
You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them against your own website. However, if you are looking for more in-depth competitor analysis, we recommend using another feature.
For example, you can enter a URL in the Site Explorer tool and find the number of backlinks, organic keywords, and identify content gaps.
Similarly, you can use Ahrefs to perform site audits, using Keyword Explorer to research your content search terms.
MonsterInsights is the best Google Analytics plugin for WordPress. This tool allows you to set up Google Analytics in WordPress and view the data you need right on your WordPress dashboard.
MonsterInsights helps you monitor keyword rankings within the WordPress admin area. You can view the Search Console report to see the top 50 Google search terms on your site and your ranking for those terms.
It will also show the number of clicks, impressions, click-through rate (CTR), and average position for each keyword. This helps you optimize your website and improve rankings. For example, you can find content that ranks in position 11 or 12, you can optimize the article to the first page.
Note: You need to connect Google Search Console with Google Analytics to unlock this report on MonsterInsights.
SERPWatcher by Mangools is a powerful SEO toolkit that allows you to easily track your business SERPs.
You also get access to SERPChecker tools, Link Miner, Keyword finder, and Site Profiler, which makes Mangool a good alternative to some of the expensive SEO platforms.
This is a user-friendly tool and you can get started in just a few minutes. Just add your website, choose the location you want to track, choose a platform (desktop or mobile), then enter your keywords.
In the SERPWatcher report, you get a detailed picture of how your website is performing on the SERP. It shows you each keyword’s rank, position change, average position, best position, search volume, and estimated monthly visitors.
Apart from that, you can also view your site’s performance index, traffic forecasts, keyword distribution, and position flow.
SERPWatcher allows you to get daily ranking updates via email. This helps you stay up to date with possible changes in the SERPs and act fast.
5. SE Ranking
SE Ranking is a tool to monitor SERP for your business. These tools are very easy to use and help you keep your SEO strategy on track.
By using the Keyword Rank Tracker feature, you can monitor the search terms of your website on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic location and device.
To get started, you can use the SE Ranking wizard by entering your site URL, adding the keywords you want to track, and specifying a search engine and country.
You can add up to 5 competitors to track and link the tool to your Google Analytics and Google Search Console accounts.
When you have added your website and keywords, you can use the SE Ranking dashboard to monitor rankings, view historical data, track competitors, and more.
Apart from tracking search terms, you can use SE Ranking to analyze traffic, measure SEO potential, create real-time marketing plans, perform website audits, monitor backlinks, and much more.
Serpstat is the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to analyze your website, do keyword research, find backlinks, and monitor keywords.
The tool offers a clean dashboard where you can control all your settings and take different actions. To track the ranking of your search terms, go to the Rank Tracker option.
After that, create a new project, enter your website details, choose your search engine options, and add the keywords you want to monitor.
Serpstat allows you to view changes in your search term’s position, compare them against your competitors, segment your keywords, and much more from your dashboard.
Compared to other tools on our list, SERPStat offers more visual reports and intuitive dashboards. You get graphs and charts that provide an overview of your report which you can research further.
However, Serpstat is not the most beginner-friendly and it will take some getting used to its interface and exploring the options.
Which is the Best SEO Rank Tracker
SEMrush is the best SEO rank tracking tool on the market today. SEMrush is an all-in-one SEO toolkit that is easy to use, offers lots of features, and tracks keywords with ease.
SEMRush is trusted by many marketing professionals, and you can use it to find keywords, backlinks, analyze your competitors, monitor your social media campaigns, track paid ad campaigns, and much more.
Those are the Best Keyword Research Tools for SEO Ranking that will make your Android look fresher. Don’t forget to share your opinion in the comments column.
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