Complete Guide to Maximizing SEO Image for Website – Most people do SEO image optimization by compressing images, filling within the title and alt text consistent with the main target keyword, and… done. the essential method is true, but still not enough.
Complete Guide to Maximizing SEO Image for Website
Now, Google’s Image Recognition Algorithm is extremely sophisticated. It understands the fundamentals very accurately without the necessity for a title or alt text. don’t believe it? Take a glance at the image below:
When we tried to feed a picture of a cat into the Google Cloud Vision API, the algorithm was ready to recognize the image with an unprecedented degree of accuracy. Though we don’t provide image titles that have anything to try to do with cats in the least.
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In addition, Google also doesn’t ask us to fill in alt text or other additional information. We just got to insert an image, wait a couple of seconds and it’s done. Google’s algorithm can still tell that it’s a cat that belongs to the British Shorthair breed. Amazing, right?
Seeing how sophisticated Google’s algorithm is, don’t you would like SEO image optimization? Are you liberal to upload images and hope Google can recognize them? Oh, in fact not.
Why is that? Google is powerful today, but it’s still imperfect. There are SEO image optimization steps that you simply still need to do, namely:
- Provide an appropriate image file name2.
- Describe alt text and captions completely3.
- Choose the simplest image format4.
- Compress your image5.
- Use an SVG image if necessary6.
- Make your images responsive7.
- Take advantage of the markup schema8.
- Use lazy loading9.
- Use Leverage Browser Caching10.
- Use a Content Delivery Network
Oh yes, you would like to understand that image SEO may be a small part of the general SEO technique. So, before implementing the methods above, it’s important for you to find out what SEO is first.
Best 10 Ways to Maximize Image SEO
Yup, there aren’t only 3 ways – compress images, provide a title, and alt tags – but, there are 10 ways to optimize SEO images on your website in order that they will be maximized. What are they?
1. Provide Appropriate Image File Name
The filename can give Google a clue about a picture. for instance, cat-white-cute.jpg is best than IMG_02022020.jpg. this is often basic image SEO that a lot of people have already practiced.
However, given how sophisticated Google’s Image Recognition Algorithm is, how important is it to call files in images now? Good question. The cat example above is great, but we’ll offer you another one.
Google is 64% sure it is a sugar image. Is that right? the solution is not any because it’s an image of salt. The conclusion which will be drawn from this is often that Google’s algorithm remains imperfect.
Therefore, you want to still help Google to acknowledge a picture by giving a file name before uploading it to the website.
That doesn’t mean you’ve got to offer long and wordy file names, though. provides a name that’s short, but precise and in accordance with the main target keyword. for instance, how-to-make-website-easiest.jpg. Not that, this is-how-to-create-the-newest-most-complete-and-easiest-website-2020.jpg.
2. Describe Alt Text and Captions Complete
Alt text ( alternative text) serves to assist Google to identify the topics you discuss within the content. Write alt text by describing the image completely and clearly. We give an example with the image below.
For example, you’ll write the alt text like this, “An orange kitten is sleeping on the ground .” you’ll enter focus keywords if possible.
If not, don’t force to enter attention keyword in every alt text which may actually damage the outline of a picture.
3. Select the Image Format
Most of the pictures on the web using three formats: JPEG, PNG, and GIF. Each of those formats uses a special compress method. in order that the dimensions of an equivalent image can vary counting on the format.
Don’t underestimate image size. Because according to Google, the image is often the main factor that increases the load time of a page. In fact, fast load times are very important for SEO on your website. Whether on desktop or on mobile devices.
Therefore, you want to be ready to choose the simplest format for every image on the website. Choose a picture format that has the simplest compression method and doesn’t sacrifice an excessive amount of the standard of the image.
Image source: Ahrefs
You can see from the image above that JPEG is that the most suitable option. it’s the littlest size, but with a top-quality, that’s not much different from the opposite two formats. So, is JPEG always the amount one choice for image SEO? Not really.
Generally, JPEG is extremely suitable to be used for photos. Meanwhile, PNG is for detailed images like logos or text images. Meanwhile, GIF is more suitable for moving images.
4. Compress Your Image Now
Take a glance at the 2 JPEG format images below. does one see any noticeable difference in quality between the two?
Image source: Ahrefs
The first image is 58% smaller than the second image (31kb versus 73kb), but the standard is extremely similar, right? How are you often like that? the solution is to compress images.
Image compression is a picture optimization method for SEO that will shrink the dimensions of your images without significant loss of quality.
5. Use The SVG Images If Needed
Before stepping into the discussion of SVG, you would like to understand that WordPress doesn’t allow its users to upload SVG files. Therefore, you want to first enable SVG support in WordPress.
SVG (Scalable Vector Graphics) is arguably the foremost popular vector format today. The image with the SVG format will remain top-quality regardless of the browser, device or resolution employed by the visitor.
Generally, websites use SVG for his or her logos and icons. So, rather than using JPG or PNG format, you’ll use the SVG format for all logos or icons on your website.
Oh yes, even though the SVG file size is very small, Google still recommends optimizing your SVG using SVG. That way, your SVG file size can be even smaller and speed up the loading time of your website.
6. Make sure images are responsive
Responsive images are images whose resolution can match the device employed by the visitor. So, for instance, you upload a 720p resolution image on an internet site.
Now, if a visitor opens an internet site with a 320p resolution mobile device, your 720p image will automatically change to 320p resolution.
That way, your website loads fast on mobile devices. Because, if the website is slow to access by mobile devices, not only the SEO image, but your overall SEO performance will decrease.
Fortunately, since version 4.4, WordPress has automatically made your images responsive. So, you’ll breathe easier. However, we recommend that you simply keep checking the website images within the theme files.
Because, sometimes only the image within the content – which matches the this CSS code in the file for the image to be responsive.
7. Take advantage of Schema Markup
Schema markup is code that will be added to a WordPress-based website. Schema serves to inform Google the shape of content that you simply create in order that Google can adjust the looks of the content to form it attractive.
However, did you recognize that schema markup is additionally associated with image SEO? Because Google will display labels that match the thumbnails in image search results from mobile devices.
Google currently supports four sorts of labels: products, recipes, videos, and GIFs. So, if the sort of content on your website belongs to the four sorts of labels, we recommend adding a markup schema to every one of the acceptable pages.
8. Use Lazy Loading
Lazy loading is when the online browser decides to not display content until it’s really needed. consistent with Google, lazy loading can significantly increase load time on long pages.
In the case of image SEO, lazy loading will only display the image when the visitor has received the part of the page with the image. In other words, if the visitor remains on the page, the image below won’t be loaded/displayed.
9. Use The Leverage Browser Caching
Browser caching allows users to store images on your website locally once they first access your website. That way, when users return to your website, loading are going to be faster because the pictures they have are downloaded and stored within the browser.
There are two ways to leverage browser caching on your website. Namely adding code within the .htaccess file and employing a plugin.
10. Use a Content Delivery Network
A Content Delivery Network or CDN may be a network of servers located around the world. This technology is formed to deliver various content on your website to the visitor’s browser from the closest server. In other words, a CDN will make your website quickly accessible from any location within the world.
For example, suppose your server location is within us, and your website visitors are in India. With a CDN, website visitors will get data from the closest CDN server, indirectly from your server within us .
Image SEO optimization isn’t only limited to 3 things: compress images, provide a title, and fill within the alt tag. Google is now smarter and more sophisticated, so extra effort must be made in order that your SEO image can run optimally.
Oh yes, SEO image optimization remains lacking if your website wants to urge top ranking on Google, you know. There are other optimization steps besides image SEO that you simply need to do.
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